Dr Ivar E. Vermeulen


Dr Ivar Vermeulen is an Associate Professor in Communication Science, specialising in persuasion research. He obtained his PhD in 2003 at the Institute for Logic, Language, and Information (University of Amsterdam). Most of his research is experimental in nature and focuses on the role of trust, biases, and affective cues (such as music) in persuasion processes. Other projects involve applications of computer-assisted research methods such as automated content analysis, network analysis of Web data, and formal modelling.