Category Archives: Web Observatory News

How to get involved with the Web Observatory

The essence of taking part in the Web Observatory is three-fold:

  1. Describe some/all of your web datasets, projects, and/or tools in metadata
  2. Maintain a service to notify other systems/crawlers of the metadata
  3. Participate in ongoing discussions to continue to advance the scope and quality of the Web Observatory eco-system

The sharing can be done in a number of ways:

  • Share datasets indirectly with other Web Observatories
  • Download/install existing Web Observatory software
  • Extended your existing system to add Observatory features

Share datasets with other Web Observatories

Sharing an existing dataset is easy using the recently accepted extension in which a small amount of markup is added to the pages containing links to the datasets you are sharing allowing standard search engines to discover them. Alternatively you can list your dataset on our portal (you must create an account to do this).

Click here and also here to find out more about the WO extension

Download/install existing WO software

Members of the Web Science Trust network of Labs (WSTnet) will be offering a number of open source Web Observatory platforms and tool for download. The first available Web Observatory system is available from University of Southampton so please click here to register your name/contact details to be contacted about a Web Observatory installation for your organisation.

Extended your existing system to add Observatory features

We anticipate that some organisations will want to integrate their existing system to publish and consume data from the Web Observatory eco-system. WST will be publishing papers and technical guidance over the coming months. Please click here to register your name/contact details to be contacted about a Web Observatory integration for your organisation.

We look forward to welcoming you to this exciting project. Proposal for Observatory discovery

One of the key objectives of the Web Observatory will be to enable the discovery and sharing of data sets and tools with other Observatories and we are indebted to Prof Jim Hendler’s group at RPI for their work in developing a extension designed to enable this important feature.

The main wiki entry for the proposal is:
and the Web Observatory Schema is at

For those unfamiliar with there is an introduction available from the Cetis website

Web Observatory Sponsor – SWITCH CONCEPTS


After a series of projects and collaborations with Soton Web Science students and support for a number of UK events around the Web Observatory, SWITCH Concepts have become an official sponsor of the Web Observatory project.

Switch works closely with Southampton University’s Web Science Faculty to develop future leaders in technology. We hire and develop the best people in the industry to ensure that Switch remains at the sharpest possible edge of ad technology.



The Switch RTB Adserver allows premium buyers, exchanges, the Real-time Market and networks to compete simultaneously alongside any other available sources of demand. As a result, the Switch RTB Adserver works like an auction house; every demand source bids at the same time, and the gavel lands for the person who bids the most – delivering the best possible price, every time.


Web Observatory Sponsors – Edelman



Following a series of collaborations with the Southampton Doctoral Training Centre Edelman – the well-known PR experts have become one of the very first Web Observatory project sponsors

About Edelman

Edelman is the world’s largest public relations firm, with 67 offices and more than 4,800 employees worldwide, as well as affiliates in more than 30 cities. Edelman owns specialty firms

  • Edelman Berland (research)
  • Blue (advertising)
  • BioScience Communications (medical communications)
  • Edelman Significa (Brazil),
  • and Pegasus (China).